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Ed O’Keefe Announces…

“5 Levels Of Dental Marketing, Case Acceptance and Team Mastery” Super Conference!

URGENT: BIG EARLY- EARLY- EARLY BIRD DISCOUNTS EXPIRE June 31, 2008! + FREE GIFT From Ed JUST FOR READING THIS SPECIAL INVITATION…
TRUST ME YOU’LL WANT IT…THAT OFFER EXPIRES July 31st TOO…

OVER 363 Seats Are Already Reserved and There Are Only 256 Seats Available…With 4 Months Away…THIS WILL SELL OUT

RESERVE THESE DATES: October 24th, 25th and 26th!

Optional Bonus Day: Ed and Wendy’s A-Z Accelerated Profits 1 Day
Workshop!

The 15 Vital Principles of Selling High End Services With Zero Fee Resistance!
When: Thursday, October 23rd

From: Ed O’Keefe
President of Dentist Profits, Inc.

Dear Doctor,

It’s that time of the year again!

Even though our Annual Super Conference is 4 Months away…I
promise you that it’ll be sold out before the end of the summer! I’ve never been more excited about what we have in store for you at this event…than any other event we have ever thrown in Dentist History!

Before you push this aside and say “not another seminar”…or I’ll
register later. Let me give you 2 solid reasons why reading this letter now
and responding today is vital to the success of your practice.

Reason #1: Only 600 spots in the room and
363 are already reserved.

Last year, we had over 520 doctors and team members at our event…and we didn’t even start promoting the event until July. This year we have doubled our membership and are starting the marketing 3 months earlier than last year.

WARNING: This will sell out…and I’m doing everything in my power to have it sold out by my birthday, August 30th.

Reason #2: Never-Seen-Before Line-up of Speakers!

Where do I begin? Well, let’s start with the World Famous, Self-Improvement and Business Mastery Coach, Mr. Brian Tracy! I’ll tell you more about Brian on page 3, but this is a once in a lifetime experience.
Winner of NBC’s hit show, The Phenomenon, Mike Super! He will astound you and your team, while also giving an inspirational message that will lift you off your feet.
The World’s Best Master at Search Engine Optimization and Internet Marketing, “Master Lloyd Irvin”. Not only has he gone from ZERO to over $100,000 a month from Search Engine Optimization and is NOW doing it for Cosmetic, Sedation, and Implant Patients…but is one of 5 people who have been inducted into the Brazilian Ju Jitsu Hall of Fame (more him and how you can get patients from the internet on page 4)
Plus, a lineup of my BEST GOLD and GOLD PLUS members who will be revealing their best dental mastery and new patient strategies as they compete for a brand new Porsche Cayenne. You’ll also hear from last years winner was Dr. Terry Watson and his wife Dana. They exploded their practice well over 62% in a rural area and keep making fantastic leaps toward their next level of dental mastery!

Others that will be presenting:

Wendy Briggs, Creator of Whitening For Life…Dave Lee, from Infusion Software revealing how to automate your communication, follow-up, referral generation, retention, and marketing strategies so that you have all your marketing firing off on all cylinders.

Our 2008 Dental Mastery Marketing Seminar is already 43% sold out and the line up I’m bringing to the table looks better than ever…and OUR GOLD and GOLD Plus Members Presentations alone will be worth millions to you and your practice alone! Read on…

9 More REASONS Why is this going to be BIGGER & BETTER THAN EVER BEFORE… And WHY YOU NEED TO RESPOND TO THIS LETTER TODAY!

Reason #1: “The Master of Self Improvement and Business Success!” Mr. Brian Tracy

The theme this year is all about showing you the road map for personal and dental mastery… as quickly as possible! Key word is “SPEED”

Over the weekend, I spoke at an Internet Marketing Seminar sharing ‘my story’. I found it interesting how many times I referred back to my early days of just starting out…and I mentioned Brian Tracy’s name over 5 different times.

It’s NOW an honor to have him speaking at our 2008 Super Conference. Brian IS the real deal…and I’ll bet that he has been responsible for inspiring the growth of just as many businesses (if not more) than Napolean Hill, author of “Think and Grow Rich”.

Now, you’ll have a chance to see him and meet him in person.

He’ll be revealing to you and your team about:

Performing At Your Best!

Learn how to get motivated and stay motivated with a fast-moving series of methods, ideas and techniques each person can apply in every area of life and work. Learn the keys to personal effectiveness, maximum achievement and unlimited success in your field. Brian's program on the Psychology of Achievement has sold more than 1,000,000 copies in 20 languages worldwide. This talk contains the best ideas for success ever discovered.

Doubling Your Productivity, Achieving Your Goals

Learn how to master your time with a series of practical, proven ideas that work for everyone! Set goals and priorities, focus and concentrate, eliminate procrastination, get going on your key tasks and get more done in less time than ever before. This program has been given to more than 300,000 business people already. Brian's program, How to Master Your Time is the best-selling time management program in the world.

High-Performance Leadership

Brian gives managers a series of proven strategies they can use immediately to get better results in every area of their businesses. They learn how to think strategically, manage time more efficiently, select the right people, communicate effectively and build peak performing teams; highly informative, loaded with content and both funny and motivational. Brian has given this program in hundreds of companies worldwide.

He will “WOW” and amaze you and your team…and have you flying high…aiming you directly for success!

Reason #2: Yours Truly, Ed O’Keefe!

“5 Levels of Dental Mastery!”
How To Create a Dental Practice Cash Machine That Gets You To Your “Walk Away” Point In 7 Years Or Less!”

Let me repeat…walk away point.

I’ll cover major aspects and phases:

First: You- The Doctor!

Entrepreneurial Mindset- I know…this ‘may’ sound redundant, but it’s NOT.

It’s real…and for each LEVEL of Dental Mastery you up there are new mindset principles that only a few of the elite have.

5 “Mastery” Habits and Skill sets you MUST acquire in order to NOT hit a plateau and send your practice into the abyss. A black hole that once you start moving into this direction it’s almost impossible to turn the ship around.

The only reason I know this is because I’ve had the opportunity to see great doctors make quantum leaps in just 1 year and then NOT acquire the new habits, the new skill sets that their practice and staff needed. It’s sad…because it can be avoided.

On the flip side…I’ve seen average docs embrace these principles and they continue to be having
their best years ever even in a RECESSION…and even when there is competition everywhere
surrounding them like a bunch of sharks.

Second: Your Team…
What they need to know…how they need to be compensated…

1. Team Case Acceptance and how to sell: Imagine walking in to see a patient, being told by your assistant what type of treatment the patient needs and has already said YES to, nodding your head in agreement and then walking out of the room! And how about your finance department closing the deal and scheduling an appointment for the procedure! It may sound like a dream but it can be your daily reality if your staff attends the 2008 Super Conference.

You staff will learn selling mastery and be able to handle 98% of the sales process before you even see the patient (and oh, did I mention that because of Wendy’s amazing techniques, your staff won’t feel like they’re The crowd gives a standing ovation at the 2007 Super Conference Dr. Schusters’ staff poses for a picture while take frantic notes Click Here to Register for the 2008 Super Conference “selling” anything?). It’s all about working as a team and using Wendy’s sure-fire techniques to sky-rocket your case acceptance rate to 92%!

2. How to think like an entrepreneur even when you are an employee: Sure, the success and reputation of your practice is critical to you. But…what about your staff? Because they’re not invested in the practice like you are, it’s not always their top priority. But if you want to turn your staff into entrepreneurs, constantly promoting and selling your practice the correct way, then these breakouts are exactly what you’ve dreaming about and waiting for.

Your team will be given the “BIG PICTURE” about how each and every thing they do has a direct affect to your bottom-line…and when they do their jobs at a world class level…you have the ultimate Win-Win-Win Situation: Doctor/Practice Wins- Staff Wins- and Patient Wins!

3. Difference between a “Results” Economy Vs. the old “time” economy: If you really want your practice to soar, you’ve got to get your staff away from thinking about their job in terms of the total hours they work in a day. They can’t think, “My job is from 9-5.” You need to get them thinking in terms of “results.” They need to see their job in terms of the accomplishments of the day.

But how? How do you get them to make such a leap of thought? Don’t worry! As usual, I have something up my sleeve. I’ve got some tricks that will get your staff to change how they think. Once this is done, your office vibe will take a 180 degree turn. Suddenly your profits will start to explode because each member of your staff will be working based on results…not time!

Another focus of the weekend will be:

“How To Attract High Quality Patients (Implant, Cosmetic, Sedation, TMD, Invisalign) in this ADD, Information-Overloaded Economy!”

If you’ve noticed that your cost to acquire a new patient is going up…the response you are getting from your ads, direct mail pieces, etc…are dramatically going down.

If you are realizing that traditional media, TV, radio, newspapers and magazines are the biggest losers in this great battle for attention, you're dead on.

Consider the brutal facts.

Television - one in three teens can't name the major TV networks. Viewership is down, advertising costs are going up.
90% of homes that have a TIVO or DVR, digital video recorder, skip all commercials.

TV ad budgets are shrinking. Every year, Procter & Gamble, the world's largest advertiser, shows increasing percentages of its $4 Billion advertising budget away from TV. Many other companies are following suit and the trend is accelerating.
The number of commercials that viewers remember is down a staggering 70% over the past 25 years alone.
Only 18% of all TV ads generate a positive return on investment, ROI. A whopping 80% lose advertisers money.
Newspaper - half of all newspaper readers are engaged in some other activity while reading.
According to the Newspaper Association of America, the number of people employed in the industry fell by 18% between 1990 and 2004.

In the book, The Vanishing Newspaper, Philip Meyer calculates the first quarter of 2043 will be the moment when newsprint dies in America as the last exhausted reader tosses aside the last crumbled edition.
Among adults in the decade 1990 to 2000, daily readership of a newspaper plunged from 52.6% to 37.5%. That means, obviously, that only 30 something % of the population are actually reading the newspaper.
Among the young, things are much worse. In one study, only 19% of those between the ages of 18 and 34 reported consulting a daily paper. Worse, only 9% trusted the information provided.
From 1994 to 2004, according to the Newspaper Association of America, general circulation dropped by another 1.3M.
Magazines: 46% of all magazine readers are engaged in a similar activity while reading.

Outstanding program - really enjoyed the variety of speakers & content. You have made a 15 hour flight well worth while. I’ve been waking up every night at 3:00am, not from jet lag but from all the great ideas that are flowing in my head! I’ll definitely be coming back next year!
----Dr. Daryl Marsh (flew in from Australia to attend), Brisbane, Australia

Magazine readership is down worldwide with predictions for the trend to continue with no end in sight. On a personal note, I have seen our leads and clients that come from trade magazines drop tremendously, thus pushing us OUT of the majority of trade magazines.
Does that mean I stop trying? Well, yes for the existing magazines, however, I am doing a new push, but targeting them differently which I can’t share here. However, there IS a hint I gave you earlier when I talked about my conversation with Bob Regnerus…and I!
Time, Newsweek, and U.S. News and World Report continue to struggle to hold onto readers and may be moving away from print and trying different strategies to win audiences.
Radio: new options such as MP3 players, cell phones, iPods, cell phones that play music, Internet radio and satellite radio are chipping away at the traditional radio.
Satellite radio subscribers are up to 13.6M listeners. That's more than a third higher than 9M reported at the end of 2005.

Glad I don't make my living off traditional media alone. (AND I’m making 2 Major Shifts in how I market my business, Dentist Profits, this year…that include expanding my media’s…and ways of accumulating leads and new clients!)

I’m NOT joking about this topic…and neither should you!

Wait, you're not quite off the hook yet. In fact, there's a whole other class of businesses that's positively getting killed in the battle for attention, both online and off. Got to brace yourself. This is going to get personal. The one person nobody wants to pay attention to today.

While increasing numbers of people are simply avoiding TV, radio, newspapers and magazines today, truly staggering numbers are building defenses to keep your marketing message away from getting their attention.

There was a day when you could knock on a stranger's door, ask to come in, have them sell you encyclopedias, a vacuum cleaner, hairbrushes, kitchen utensils, shoes, clothing, even foot powder, right in their living room. Those days are gone for good.

Today, with so many things demanding your attention, your prospects have to first decide who they're not going to pay attention to, who they're going to do their darndest to avoid at all costs, and you, my friend, are the number one on that list.

So, there you sit with all your ducks in a row. Your services are perfect, your practice is great, all shining and gleaming. You finally put up a website and it's finished, everything you've done is great and the problem is your fulfillment and your customer service is phenomenal and at long last, you raise your starter's pistol and you pull the trigger.

“Before the Super Conference, as a brand new Silver Member, I had not ever opened my box of materials. At the conference I learned I have access to the Navigator where I am free and welcomed to “steal” valuable reports and materials and tried and tested and successful ads and materials. I can’t wait to get back to use them. The other valuable thing was learning about Infusions CRM. To be able to change credit cards and respond to leads and send reports and answer e-mails etc when no one is in the office, this is the other most exciting idea I learned. These are valuable because we will be able to help more patients to have more care because of huge savings of our time and man power.” Angela Cortese

Silence: nothing but silence.

6 billion people on the planet, 2 billion people online and not a single one of them is coming to your general website, reading your name recognition ads, branding, and, most importantly NOT CALLING YOUR PRACTICE. So where are your patients?

Why aren't they throwing themselves at your practice and raving to all their friends. Well, I've got news for you. It's not about the service or YOU, or the marketing, or even the sales process. It's you.

You may as well have said “Hi! I'm a marketer.”

You know, one of those guys you hate, which you want anything to get away from? Now, give me your attention so I can sell you something. Do that and I promise you, you'll be about as welcome as a preacher in a brothel.

Fact is your prospects don't like to be sold. They only want to go to a trusted advisor in whom which they can educate themselves to make the right decision. They're not going to waste their attention on you, they're not going to search for you, click on your ads or

If you probably could imagine, this sounds kind of strange coming from a marketer and an advertiser, as someone who as made all of their money by discovering the secrets of getting patients', clients', customers', prospects' attention, and getting them what they want, and then transforming that skill or transferring that skill over to dental practices and teaching them precisely how to do the same thing.

I think what I want to share with you first of all is that, there's nothing incongruent about my statement at all.

In fact, people don't want to be marketed to, and people don't want to be sold. People actually want to choose the services, goods, and products that are going to make their life easier or the ones they enjoy. Where it kind of comes into a little bit is that people don't want to be bombarded with advertising junk or marketed to with goods and services that they don't like.

You might be thinking will Ed, if people only knew what I could provide them, they would very happily choose my dental practice. The reality is that I wouldn't disagree with you.

The reality is that 99.9% of the dentists that I work with, and the dental practices that I work with are highly trained, they have great staffs, and are good people, have high integrity, and really want to provide good quality to their patients.

The challenge is that the patients and the prospective patients don't know that. What we really focused on over the last few years and mastered is number one, how do you get the attention of prospective patients and the families, or the quality patience.

How do you deal with things? And there's actually an art and science to it. The second thing that's very important is how do you position yourself as the person whom they should trust, and communicate that whole message?

“I just wanted my doctor to know how grateful I am that he allowed out whole staff to attend such a great program. We can’t wait to get back to the office and start to transform into a super human dental office. Next year you will be hearing our success story. Thanks DPS.

- Shannon B.
Warwick Valley Dental

There's a couple different ways. I'd say number one is, you can't appear just like everybody else. That's probably one of the biggest marketing mistakes that most dental practices make, is they appear just like every other dentist.

If you open up the Yellow Pages, and look through the Yellow Pages, you're not going to see one thing different. It's a logo, a picture of a family or a picture of the dentist, and it's a menu of services. The reality is, is that is traditional advertising at its best, and the reality is it doesn't work at all.

Well it's really simple actually.

In October, I’m going to reveal How to…

Flood Your Practice With High Quality Patients Who Pay, Stay, and Refer- No more wishing, hoping, or praying for new patients. You'll have SYSTEMS!
Identify, Target, and Reach Your IDEAL Patient- Using the "ideal patient creator", you'll be able to go out and get the exact type of person you want in your practice with laser precision! Where every other Dentist in your area is aiming and shooting blindly...you'll be using a laser guided missile.
Instant Increase In Patient Compliance: Your case acceptance is directly related to the quality of your marketing and the patients that choose your office. Use marketing that educates and sucks them into your office READY To Say "YES".
End the Roller Coaster Income and Start to Sky Rocket Cash Flow! You'll know when to market, how to market, and what to send to your current patients and inactives.
Kiss Goodbye Fear, Worry, and the Stress You Experience On a Monthly basis that you try and hide from your family, friends, and staff. One Doctor told me that for the first time in his life he didn't have to "pretend everything was going well" when he was out in public. He was no longer a "pretender" because things WERE rocking! He was making more money than ever...and it showed.
HAVE TRUE AND REAL SYSTEMS FOR AUTOMATICALLY FLOODING YOUR PRACTICE EVERY SINGLE MONTH- This not only allows you to make more...consistently and predictably, but now if you decide to sell your practice or bring in an associate, you can sell at a much better price. If you decide to open up another practice or bring in an associate, you will be able to do that with Confidence. You can literally leverage yourself and start building TRUE WEALTH! (I have one client who is now taking these very systems and is now buying, building up dental offices, then selling them. The key thing you need to notice here is that he has more options. My kind of marketing gives you control and puts you in charge)
Exponentially Increase Existing Lifetime Patient Value: You'll increase the amount of patient visits per year AND have them pre-disposed to buy more. Plus, I'll give you my little known "slack adjuster" secret that literally GUARANTEES to make your marketing work...explode your NET Income...so you can start taking more home, while working less.

“”It was great to be around so many successful, motivated people that were so willing to share their ideas and experiences. Within our own local dental community people don’t share any of this information as we are all in “competition” with one another!” – Jill O’Hara from Dr. Dennis Yossi’s office.

Reason #3: Dr. Terry Watson, Winner of Ed’s 2007 Best Year Ever Contest and a Brand New Porsche!

Dr. Terry Watson has perfected team mastery…that’s why he won last years Best Year Ever Contest and he’s driving around his small, southern town in a Porsche!. But he didn’t start out that way. Noooo. He struggled, just like you, to really take his dental practice to the next level.

Sure, he’s a great dentist, but so what? There are thousands of great dentists out there constantly competing for new patients.

But…once Dr. Watson found Dentist Profits, it all changed. He learned the steps to Team and Personal Mastery and then took action. He now has a booming practice with team members who strive to make each and every day the best ever. And you know what? He keeps breaking records month after month…even when Gas Prices, the Recession, and uncertain economic times have people keeping their wallets closed…and 65% of Dental Practices Throughout North America are DOWN!

The good news is: Dr. Watson can’t wait to spill the beans at the 2008 Super Conference…and literally GIVE you all his secrets, his ads, his strategies. Oh yeah, he’s gonna reveal all his secrets to success! You’ll be able to take his strategies home and use them to catapult your practice profits into the stratosphere…on Monday Morning!

The bad news is: there are only 600 seats available at this year’s conference (256 already taken- more on this later). Only 600 doctors and staff will be lucky enough to hear the amazingly successful things that Dr. Watson and his staff are doing to shatter every profit goal they’ve set.

Here’s a sneak peek at what you’ll discover from Dr. Watson:

How he mastered niche marketing (Invisilign, Lumineers, Implants, cosmetic dentures and hygiene) to earn over $168,000 just from these procedures alone and how you can, too!
All the details of how their 1st quarter production increased 50% after the 2006 Super Conference and you’ll get the road map for achieving the same type of results!
How to spread the “Fever for Success” to each and every staff member so your practice can explode its profits!
And much, much more! (Sorry, but I’m keeping the best of Terry’s presentation a secret…you’ll have to come and hear for yourself!)

Reason #4: Magical Mastery And Success Super Star!

Mike Super – Winner of NBC’s
Hit Show,
The Phenomenon!
Created by Criss Angel and Uri Geller

This ain’t your old-school, girl-in-the-box magic show. Ok, if you haven’t seen the amazing illusions of Mike Super, he is definitely a MUST-SEE performer. He literally beat out thousands of hopefuls to become America’s #1 choice on NBC’s hit show The Phenomenon. And he’s coming to this year’s Super Conference ready to WOW you with his reality-defying, amazing feats.

Not only that but he’s been consistently winning various, prestigious entertainer of the year awards throughout his career.

But why is he going to be at the Super Conference? Well, he’s not just going to entertain you. See, Mike Super struggled for years in an overcrowded field (sound familiar)? But he didn’t stay down for long. Not only is he amazingly talented but he also has a few secrets of his own to success.

You’ll get the inside scoop on Mike’s universal winning strategies to standing out of the crowd and realizing your dreams.

Reason #5: Master Lloyd Irvin (Wildly Successful Internet Marketer and World Famous Martial Arts Champion), Will Show You…

12 Mastery Level Secret Strategies To Magnetically Attract Tons of High Quality, Traffic to Your Website…Like Clockwork, each and every Month!

Did you know that 85% of baby boomers are now throwing away direct mail without even giving it a glance? And even more shocking, many of them are turning to the Internet to buy products…but even more important to YOU…is that is how they are choosing their professional services!

Now add in everyone else to the mix. Don’t you search the Internet when you’re looking for something? I know I do. That’s why you’ve GOT to pay attention to your website and getting traffic (visitors). If you don’t, you’re going to be left in the dust.

That’s why I searched high and low for the best source to teach you about creating tons of traffic for your website. So stop waiting and jump into the Internet revolution now.

Dominate and crush your competition as you generate an enormous, consistent wave of internet traffic…right to your website! You can’t get any of this information from a book or website. Lloyd’s You can literally hear a pin drop when Lloyd is speaking. “I have thoroughly enjoyed this Super Conference. The concept is “I get it now” was infused throughout the 3 day conference. The DPS members were right on target with info and got me hooked up with the right people in the gold program. This conference by DPS was a home run for me!” Sincerely, Stephen Bellorini DMD Click Here to Register for the 2008 Super Conference techniques are highly guarded, secret weapons he uses to dominate any niche he markets in. Lloyd used his years of experience in Martial Arts as well as his Never-Lose attitude to learn and dominate selected internet marketing niches. And he’s ready to give you his road map to success.

Your competition won’t know what hit ‘em once you reel a ridiculously large amount of quality visitors to your site! Just check out what you’re in store for:

Precise details of how he went from earning $3000/month to earning over $100,000/month! It’s so easy, you can see these type of results!
Exactly how to QUADRUPLE your ideal patients coming in! Doesn’t 4 times the amount of Invisilign or Lumineers patients sound good?
The easy way to rank at the top of searches for specific keywords! This is how you’ll beat out your competitors!

How to gain tons of FREE traffic to your website! Save money by not paying for traffic!
Lloyd’s personal formula for making CASH from the internet traffic! Need more profit? Then just follow this simple formula!
If you think that’s all…think again. Lloyd has so much more his going to talk about so DO NOT MISS this!

“I have thoroughly enjoyed this Super Conference. The concept is “I get it now” was infused throughout the 3 day conference. The DPS members were right on target with info and got me hooked up with the right people in the gold program. This conference by DPS was a home run for me!”

Sincerely,
Stephen Bellorini DMD

Reason #6: Hidden Hygiene Profits Master

Wendy Briggs- Brand New Presentation:

“Revolutionary Breakthroughs Of Whitening For Life That Has Created A Word Of Mouth Buzz, Doubled Referrals, Stuck an Iron Cage Around Existing Patients, and Created A Continuity Income For Dentists Everywhere!”

10 Bullet Proof Reasons Why YOU & Your Staff Must Crawl Over Broken Glass, Sell Your Wedding Ring, Donate Blood, Or Do Whatever It Takes To Implement Hear Wendy Speak At Our November Event!

ZERO DOCTOR TIME: Increase profitability in your practice and rock solid patient loyalty without, YOU, the doctor having to get involved. This is the best “Team Driven” program ever created!
World’s #1 Patient Loyalty Creator™ and Iron Cage: You’ll find that your patients will be more loyal, more compliant; more excited, and NEVER leave you. The #1 Asset in your practice is your patient base and it will grow exponentially with this E-Z to Implement!
99% of All Case Presentation Is Done By Your Staff- Whitening for Life™ is a program that you join and then have
Help reduce last minute cancellations and changes to the schedule- your team will now have a tool and a strategy to prevent last minute cancellations…PLUS the patients will have a major reason to keep their appointment!
Attract New Patients to the practice- with a trademarked program like this you will give patients a reason to choose your office over all other choices!
Initiate the conversation about Cosmetic options for patients- this allows you to very easily upsell and cross-sell cosmetic dentistry to your patients. My clients see an immediate increase in overall cosmetic cases because “Whitening For Life™” increases the amount of conversations, plus once patients get the look and feel of improving their smile many want to keep going.
Increase daily productivity within the hygiene department instantly- most offices view hygiene as a loss leader. NOT ANYMORE! I’ve proven it time and time again that Wendy can double, triple, or even quadruple your hygiene department in less than 60 days.

WHITENING FOR LIFE™ is a major part in this process!
Improve long-term profits of the practice- with WFL™, you have patients holding more of their appointments, it not only gives you that additional income, but it ALSO gives you that more opportunities to do more restorative and/or cosmetic work.
Provide strategies to reduce overhead and save time when taking impressions- Save tons of time using my secret strategy for taking impressions. With more time your staff can produce MORE for you and get patients what they need faster!
Create A Continuity Income for The Practice: by offering Whitening For Life™ within your practice I will show you how you can turn it into a nice annual continuity income so that you have a guaranteed income stream coming in each year without you doing any more work! There is NOTHING like this in their entire dental profession. (This is NOT a Multi-level Marketing or Pyramid scheme. There are no strings attached to this.) Plus Much Much More!

Reason #6: The True “LEGION OF SUPER HEROES:
7 Finalists Of Ed’s GOLD Coaching Club and Mastermind Members Reveal Their Dental Mastery SECRETS To WIN The 2008 “Best Year Contest and “ED’S PORSCHE”

Last Years winner was Dr. Terry Watson, but it wasn’t easy. There will be 7 presentations done by our “Finalists” from a group of 80+ Gold members. They will be judge on their contest submission which shows in full detail everything they did in their best 3 month period. They will be judged based on their overall contribution at the event AND during the entire year. So, for example, how much they participate and ‘give’ to their fellow members on the navigator and during GOLD MEMBER meetings. They willalso judged based on practice growth and how they’ve improved their practice to support their lifestyle.

Finally, and most importantly as to why you need to bethere: up to 25% of the vote is done by YOU the audience. After you hear their presentation and read their essays…you will submit your vote! This, by far, is one of the most exciting events in the entire Dental Profession!

Reason #7: SUCCESS CASE HISTORY INTERVIEW PANELS With Ed’s Gold and GOLD PLUS Members Who Experienced “DENTAL MASTERY” Breakthroughs In 2008

Reason: #8: World Class Team Training Mastery Break Out Sessions!
First Time Ever: Position Specific Staff Training

I want to tell it to you straight because what you don’t know or don’t want to accept is hurting your business. If you really want to get your staff on board and really buying into what Dentist Profits, Wendy Briggs, and my Gold Members are teaching, then they’ve got to see and hear it for themselves.

You can talk to them until their blue in the face but you can’t accomplish in a month what we can in a day. Hearing stuff from you is almost like a teenager getting lectured by a parent. A lot of information just doesn’t get processed. And staff participation is so critical to your success. Heck, once your staff gets into the program, your practice will merge into a cohesive, highly profitable team where everyone is working towards the same goal.

The Fact is: You also can’t say it like we can. A lot of the information gets “lost in translation.” Sometimes we can be tougher…or package the information in a way that they “get”…while coming from their boss creates an entirely different set of filters and reasons to ‘not listen’. We have a proven system with your best interest at heart…and the bottom-line is...we deliver like no one else can. That’s why I’ve designed the staff breakout sessions the way I have.

These breakouts sessions give you the biggest bang for your buck because your staff is suddenly turned into a well-oiled machine whose sole goal is the success of your practice! Check out a partial list of what we have planned for your staff:

Breakout For Hygienists: “How to double your hygiene profits in 45 days or less!” This is a top-secret, closed-door session for hygienists only! Wendy Briggs will be leading this session and your hygienists will be shown the latest techniques clinically, technologically, and use of language skills to boost hygiene production instantly!

Where have you been? This has been a great weekend and my staff finally seems to understand what I’ve been so excited about! – Diane Hourigan

Breakout for Assistants (First Time Ever!): How to Increase Case Acceptance To 95%” Panel of some of Dentist Profits top Dental Assistants sharing what works…and what doesn’t! This will be priceless. Your Team’s growth will be accelerated 10 x’s…and you will leave the weekend with a total ‘system’! Monday morning hit the ground running and experience an entirely new life!

Breakout For Marketing Specialists: How To Create A 12 Month Marketing Game plan…and put your patient generating machine on auto-pilot! Your staff will get to spend some quality time with Darcy Juarez, Dentist Profits Marketing Master! They’ll get the inside scoop on some of the latest, little known marketing techniques available. Darcy is preparing to talk about marketing strategies that they’ve never heard before…even if they’ve attended other Dentist Profits’ conferences. Please get your staff here to be a part of this exciting session!

We will also have breakouts for your front desk, office manager, and financial coordinator. Details will be released as we get closer to the event.

Thank you for sharing Darcy with all of us! She is a master at showing teams how Ed’s brilliant ideas and our doctors new found enthusiasm can be translated into concrete marketing products that bring patients and their dollars to our practice. The fast start event was a sanity saver for us! -- Edi Arbogast (Dr. Will Wyatt’s office)

Each year, attendees tell me how much value they get from the organized networking and how I orchestrate ‘breakthroughs’ through getting attendees to share so much. So this year it’ll be taken to A DENTAL MASTERY level! You’ll have time to join in discussion groups with other, successful, like minded dentists…there will even be a special EVENING PARTY…where we will have a reception, DUELING PIANOs…and a Dental Mastery PARTY, thrown only as the O’Keefe’s know how!

I have many REASONS…and Surprises, but you need to be there…to enjoy it all and take advantage of it all!

Remember this is a special Early – EARLY- EARLY Bird Announcement, so all of the details aren’t fleshed out – I’m only giving you a quick overview here!

NOW YOU DECIDE: IS IT IMPORTANT FOR YOU TO BE HERE? THERE ARE TWO KINDS OF DENTISTS READING THIS LETTER WHICH ONE ARE YOU?

1) You’ve got my SYSTEM, you’re hearing from me every month, but you haven’t implemented much, maybe not even anything. Well, shame on you! But if you’ve felt overwhelmed by everything you got, didn’t know where to start, are too busy, etc., you’re NOT alone.

Every year people with those same feelings and in that same position come to the Dental Mastery Seminar. Many say they were SKEPTICAL ABOUT IT, but they came anyway. And, bing, bang, boom – the light bulb came on! They “got it”.

They were encouraged and motivated by meeting and hearing from all of the successful System users, seeing their actual ads, mailings, statistics, and results. They found “buddies” in their same type of practice to help them. AND WE KEEP MAKING IT EASIER FOR YOU TO “GET”…so you can experience the “PHENOMENON” NOW…not in 5 years!

OR:

2) You’ve already profited quite a bit from using just a few elements of my SYSTEM, and now you are ready to take a much more serious and comprehensive approach, putting everything to work for maximum success. You know the value. It will be an easier decision for you. Now you can go from just CD’s and written material to being with me, my GOLD and GOLD Plus Members, other like minded and successful dentists, my line up of experts…away from your day-to-day routine, freed up to think, plan, create…and go home with new plans and energy. Whatever you’ve achieved with my SYSTEM so far, imagine what you’ll do next after this!

“The Super Conference is one of the best meetings I’ve been to in years. Michael Gerber was amazing and gave me insight about business that I absolutely need at this point in my career. I have never been in an environment where all the participants were so open and honest and willing to share what has worked and not worked. Thanks for creating such a nurturing environment!”

Diane Hourigan, DDS, PA
Chapel Hill, NC

Reason #9: WHICHEVER YOU ARE, I AM WILLING TO GO WAY OUT ON A LIMB AND GIVE YOU MY “WALK AWAY” POINT GUARANTEE, TO DO EVERYTHING IN MY POWER SO YOU DO NOT MISS OUT ON THE 2008 “DENTAL MASTERY SEMINAR” AND EVERYTHING THAT WILL HAPPEN TO YOUR INCOME AFTERWARD:

I know it is difficult to leave your practice for several days in a row. (It shouldn’t be – and we’ll talk about that at the Dental Mastery Seminar too.) I know there’s the temptation not to make this kind of investment, to be skeptical. If you’ve been in dentistry a long time, you’re skeptical about ‘old dog/new tricks’, about what you could possibly see that’s new. With all this in mind, I’m going to offer two “WALK AWAY POINT” and SUPER-HUMAN Results GUARANTEES:

If, at the end of the first day of the Dental Mastery Seminar you have not DEFINITELY captured new information, specific how-to strategies, examples and contacts that you would sear on your grandma’s eyes will be worth at least $100,000.00 to you in the next 12 months or faster, and you feel disappointed about attending, you can choose not to complete the Dental Mastery Seminar, leave (with your staff, of course), depart the hotel, and I will REFUND YOUR ENTIRE DENTAL MASTERY SEMINAR FEE PLUS YOUR FIRST NIGHTS ACCOMODATIONS IN FULL. That’s right, you’ll get more than your money back.

If, at the end of the entire Dental Mastery Seminar, you feel “you’ve been robbed”, or that you did not get everything promised and more or that you have not DEFINITELY capture new information, specific how-to strategies, examples, and contacts that you know will be worth at least $100,000 to you in the next 12 months or faster, you may meet with me, tell me why you are disappointed, and STILL RECEIVE A 100% REFUND, EVEN AFTER ATTENDING THE ENTIRE EVENT 100% REFUND PLUS PAY THREE NIGHTS HOTEL ACCOMODATION PLUS $500 FOR YOUR AIR FARE.

In short, I flat-out double-dog dare you to come to this years “WALK AWAY POINT” & Dental Mastery Marketing Seminar and not wind up feeling guilty about having paid so little for everything you got, and not wind up feeling positively giddy with excitement about racing back home to use what you got! I mean it. I dare you.

THIS WILL SELL OUT! This year I fully expect as many as 600 dentists and staff to register. At our most recent Client Appreciation Event we signed up 256 Registrants on the spot in a matter of 15 minutes. With the line up I have already revealed (with 3 more surprises to come shortly), I expect this will fill up within the next month. So I can only URGE YOU IN THE STRONGEST POSSIBLE TERMS: REGISTER IMMEDIATELY OR YOU MAY NOT GET ANOTHER CHANCE!!!

You need to do this TODAY.

OK- I KNOW – YOU WANT TO KNOW HOW BIG A BITE THIS IS GOING TO TAKE OUT OF YOUR WALLET…

Hopefully, you’ll be pleasantly surprised.

I go to a number of high-level business and marketing seminars myself, and I rarely pay less than $3,000 to attend. It costs about $8500 for each of Dan Kennedy’s Platinum meeting that I attend. And most of my peers in the Platinum group were HORRIFIED AT HOW LITTLE I WAS CHARGING for my Dental Mastery Seminars. By any reasonable comparison, I’m woefully under-priced. But I’m not greedy. In fact, I’m eager to let as many dentists as I can get in and benefit, so I work hard at keeping the fee as affordable as possible.

But remember, the real comparison standard is: $100,000.00. Since that’s the average reported gain, is over 51% increase in production after attending our events and I’m promising a minimum of $100,000.00…then a fee of, say, $10,000.00 or $15,000.00 would be in line. At $15,000.00 you could get a 400% first year return on investment. Where else can you get that? NO OTHER INVESTMENT YOU MAKE IN YOUR BUSINESS GIVES YOU A DENTAL MASTERY 1000% ROI.

Well, here it is: the fee for this year’s Dental Mastery Seminar is only $2,797.00 (discounts apply for memberts). For accompanying spouse and/or W-2 employees or 1099 business associates (documentation may be required) it’s $347.00 each person. (goes up to $497 after July 31st)

If you break it down, that’s a measly $233.00 a month, just $7 bucks a day. And if you don’t go home with the new “super powers and ammo” that boosts your profits by more than $233 each month or $7 bucks a day, frankly, you might want to consider an entirely different career. Think about it…for the price of a Venti Caramel Frappucinno and a cinnamon swirl coffee cake at Starbucks, I’m promising to increase your income by over $100,000 or pay you for attending.

However – if you register RIGHT NOW, THIS MINUTE you will save up to $1600.00 on your registration, and your spouse or one staff member can come for just $347.00 (another $150 savings). That’s a total of $1750.00 from my side to yours.

THIS IS THE ONLY TIME SUCH A HUGE SAVINGS WILL BE OFFERED. If you wait, you’ll pay more later.

This is a TRULY DENTAL MASTERY – greater than I’ve ever offered.

Grab it.

E-Z Installment Plan

If you like, you can take care of your total fee in 4 monthly installments. Or you can pre-pay, take an extra $200.00 bookkeeping discount --- and as a bonus gift, I’ll give you a behind the scenes recording of one of our GOLD INNER CIRCLE MEETINGS, Title, “GOLD MEMBERS REVEAL Their Best Strategies! Straight Million Dollar Talk From The Best Marketing GP’s On The Planet” (VALUE: $799)

WHAT TO DO – NOW:

Click above to submit your on-line registration. If you prefer calling, call 773-779-3413 and give your order to Katie. She is available to take your call 8:30 am to 3:30 PM CST, Monday through Friday. ALL OF THESE OFFERS EXPIRE ON THE DATE MARKED IN RED AT THE TOP OF THIS LETTTER AND ON THE REGISTRATION FORM.

See you in Chicago, one of America’s greatest cities, October 24th, 25th, 26th and for those who desire REAL BIG PAY DAYS.

Best,

Ed O’Keefe

PS: I promised you a FREE GIFT just for reading this letter. Straight from my library collection: Your 2 Disc set including “How to Make a Lot of Money in a Short Amount of Time” and “Winning Friends and Influencing People”. 2 of my favorite topics! To get this free gift, you must register for the conference by JULY 31^st , 2008! So if you know your coming, sign up now and get this free gift.

PPS: Enclosed – ULTIMATE SUCCESS RESULTS, and MEET MY DENTAL MASTERY GOLD PLUS COACHING MEMBERS. But I’d suggest registering now, and reading it later!

PPPS: This year, my GOLD Inner Circle Members will be competing for a Grand Prize of a 1 year license to a beautiful new Porsche Cayenne – and should you step up to Gold or GOLD PLUS, space permitting, you’ll be in the game too! But, EVERYBODY will have the opportunity to compete for other prizes, including Caribbean Cruises, and you may enter to compete for lesser prizes as well. You MUST be at the Dental Mastery Seminar to participate.

“Ed O'Keefe is NOT a consultant……Ed O'Keefe is my COACH, and my mentor.

He is a facilitator on everything I need to know, that I don't yet realize I need to know. He will put you in a room with the best minds for income generation; internet marketing, mail marketing, television marketing, internal marketing, hygiene revenue, financial consulting, & all the mentoring dentists that have been there and done it already. Then he will inspire you to get motivated and take ACTION.

Ed O'Keefe is like a comet, and its passing by... if you don't jump on board, you will get left behind. Have you ever been in a room full of dentists that ARE doubling their collections every year? I never had, but now I'm one of them.

Compared to last year, March will be our 3rd record month in 4 months & the second month in a row with over 200% increase in production. Last month we collected over 100% for the first time.

Ed's Coaching abilities are unmatched & the dentists he works with elevate the rest of us to new heights. I'm looking forward to a long future as a client.” --- Dr. Eric Vanek