Southport Ave,
Wednesday 6:27 a.m

If you are seriously interested in making BIG MONEY in dentistry and don't want all the B.S. that is being told out in our profession, then this may be the most important letter you ever read.

Here's what it is all about:
Hi, my name is Dr. Dan Jacobs, and I'm writing to share a little story about how a new amazing implant patient attraction system is completely changing the way I practice and attract high end patients.
A few months ago, I bought Ed O'Keefe's course 151 Secrets of Attracting Profitable Patients.

I swear I've never seen anything like this. It's so simple. I can't believe nobody ever thought of it before.

When getting Ed's course, the first week, I sent out a simple reactivation letter that brought in over 20 patients in the first week, and this number is still climbing as we speak.

The second thing I wanted to do was attract more Implant patients into my practice. The reason should seem pretty obvious.
See, when I bring in a regular patient who does normal care and maintenance, she may be worth anywhere between $500-1200 bucks in the first year of doing care with my practice.

However, for the same amount of marketing effort and advertising dollar, I can bring in a high end implant patients that is worth on the low side $3,000 on up to $50-60,000.

Now, the way Ed explains it, it makes sense, and I'd like to ask you the same thing. "If you had a choice of attracting your dream patients who have the money to pay you, never complain, and refer their friends, and the choice to attract low end patients who may or may not refer.where should you spend your marketing dollar, time, and energy on?"

The answer is obvious and if you aren't doing what Ed is telling you then you are really telling me that you are either not serious, scared, or just not "getting it".

The old way of attracting high end implant patients needs to be thrown in the trash, set on fire, and laid to rest.

So, there I was at my kitchen table thinking about what my next strategy was going to be.

I picked one of Ed's ads and decided to place it in a couple local newspapers. The cost was $300 bucks, and within just a few weeks I had 7 new implant patients that brought in over $50,000 dollars worth of care.

Then a few weeks after that, I got this strange call from a very nice gentleman from Mexico.

He said his wife was having a terrible time with her dentures and they didn't know what to do about it.

I told them to come in for a Free Consultation, but I had to ask, "How did you hear about us?"

He said that one of his friends was visiting from Florida and that he brought a newspaper that had MY $300 Ad!

Can you believe it! This ad worked so well it brought in a nice couple from Mexico. The other good news is they showed up and wrote me a check for $10000 upfront without doing any care, and will be back in a few weeks to start her treatments.

Overall value of her case is going to be about $35,000!

Man.now that is what I call FUN!

Why This IS Important To You!
After I ran my ad and got such a good response, Ed was so excited he locked himself in "creative workshop", where he says there is nothing but classical music playing, a notepad and his laptop.

He said he cranked out the best advertising material he has ever created. In fact, one of his other members used one of his full page ads and brought in over 50 K in the first 2 weeks of using it.

Another member knocked off his full page ad and brought 5 new implant patients into his office in just one day.

Ed created what he called his "Beta" testers of members. He said he used them as guinea pigs (with their permission of course) to 'test' out each ad, insert, postcard, press release, referral letters and came up with what I think is the. best "money making and implant patient attraction kit ever created!"

Now, before I end talking here and bring on Ed. I just wanted to tell you that THIS STUFF WORKS! PERIOD!

Listen to what Ed says here, because out of my 12 years of practicing and trying practically every marketing idea possible, he is the only one who understands what patients want and desire most!

Ed:
"Hi All, Ed here. Thanks Dan!
His story reminds me of the biggest problems that dentists have when marketing their practices and 'trying' to make big money quickly and easily in dentistry.

The Best Case Presentation Skills And Care The World Is Completely Worthless Without A Constant Stream Of Interested, Qualified, And Motivated Patients!

Let's face it. You're biggest problem is:
You Are Really Good When You Are Giving Care To Your Patients, Yet You Just Never Seem To Get In Front Of Enough Qualified Prospects Who Are Predisposed To Accept Care, Pay On Time, And Refer All Their Friends And Family!! And that is very frustrating.

Because, if you could just see enough qualified implant patients in the course of a month, you would be making several times what you are now. You know in your heart that your office could be making a lot more money than it currently is. And you know for all the hours you are working, you "should be" well on your way to financial freedom..but your not.

There's something else you know in your heart too. It is something that has been bothering you since you started this practice. A thought that goes through your mind every day you are working. Kind of like:

As Dr. Larry closed the car door he noticed that his front tire was a little flat. "Just like me," he thought to himself as he stepped lightly on the ice towards his front door.

By the time he was sitting down on the blue leather couch and flipping on the TV, he realized that he didn't remember opening the door and getting into his gym shorts. He was so lost in thought that these simple tasks must have been done on "autopilot."

"I wish attracting good high end patients could be done as easily," he reminded himself.

He tried to forget about his troubles and get engrossed in the newscast. It didn't seem to work. Every time a commercial came on, he retreated into his swirl of frustration and dismay.

Over and over, he could not stop thinking, "THERE HAS TO BE A BETTER WAY!"

He'd been a dentist for nine years. He started out as an associate for a large office a couple towns over to get some experience, learn the ropes, and most importantly "prepare" himself to open his own practice. After 3 years, his wife, and some of his peers told him. "the real money is opening your own office."

So, still in debt from school, Larry took the plunge and drove himself more in debt, but with the thinking that this was the a temporary thing on his way towards the realization of his goals and personal and financial freedom.

He kept telling himself, "If I just give great care, I know I will grow a VERY lucrative practice. That was six years ago.

Nine years of learning and giving outstanding care to his patients. Nine years of becoming an expert with drill-less dentistry, practically pain-free methods, sedation dentistry, ortho, implants, and general dentistry. Nine years of constantly wondering where the next new patient was going to come from.

Nine years of lousy marketing and wasting a ton of money with practice management companies, every strategy he tried had predictably miserable responses. Not that he didn't try.

He tried the good old 4 color brochures to 10,000 homes to only get 5 new patients if he were lucky. Then the wonderfully counter-productive ads in the local paper with his picture, and an offer of a free appointment. All the patients who came in with this ad were simply a waste of time, because they didn't have any money to pay for the treatment they needed. And let's not forget about the little postcard he developed with all his credentials and a picture of a pretty woman smiling on the front. Another thousand bucks down the drain for nothing!

We cannot leave out the fact that Larry purchased the majority of the marketing crap out there from 'so-called' guru's and consultants who don't understand dentistry at all, and more importantly, have absolutely no clue about there REAL TRUTH behind getting the patients that you want. Needless to say, the thought of investing any more money into practice building was very disheartening to Larry.

As he sat there "watching" a Quincy rerun, he was almost forced to smile at himself, and how his traditional marketing efforts were as over the hill as Quincy.

As his mind wandered, he kept thinking about how he couldn't understand why it was so hard to get people to talk to. He really did give great care and was a damned good dentist! He had taken dozens and dozens of people's ugly teeth and made them look like "million dollar smiles". So good, that he never had any worries in the months that he had all kinds of appointments and new patients.

Unfortunately, those months seem to be ancient history. "You are only as good as your last game," he muttered to himself, using the athlete's quote.

"And my games are not getting any better. Everyone is so damn skeptical and petrified to get care. They won't even talk to me these days. They're so afraid of making any decisions, that they make no decisions at all!"

The time seemed to slip by, and before he knew it, he was waking up for another day of work. As he was getting dressed, he was deciding whether to waste any more money on another ad; or waste more money on another coupon mailer.

As he was thinking this through, he heard Tony Robbins talking from the TV on his half-hour commercial. He was just explaining the definition of insanity:

"Doing What You've Always Done, And Expecting Different Results!"

Larry finished getting dressed, went to work committed to never waste any more money. There were lots of things he was, but insane wasn't one of them.

Then a very disturbing thought occurred to him. "If he wasn't going to do what he'd always done, what the hell was he going to do???"

Does Larry's story sound familiar?

If it does, you are not alone.

Believe me, you are not alone. The dental profession does one of the worst jobs of marketing of any business or professional practice building in the country. Absolutely awful.

As a matter of fact, I hesitate to call whatever this garbage is, "marketing."

You see, real marketing produces dependable, measurable results for your practice. The junk that passes for marketing in dentistry, should be described as:

"The Let's Gratify Our Egos, And Promote Services In Such A Boring Way, That No One Will Respond; But We Will Impress Our Friends And Family!"

In other words, we will sure look good, or "professional" . We will have the proper "image." We will not have much money, but, hey, what's more important?

(By the way, I am not advocating anything sleazy or obnoxious. Never . So if you are wondering if that is what I am talking about, put that thought out of your mind.)

OK Ed. Just what are you talking about?

I will tell you in a minute. But first, I want to point out to you the real reasons the dental profession is in some never-never land about marketing.

1. The so called experts have completely mixed up a fundamental fact of business:

They Consider Marketing And Sales/Case Presentation The Same Thing!

You see it all the time. "Marketing/Case Presentation Training Workshop." / "Sizzling Marketing Ideas." / "We want to share a marketing idea with you." "Case Presentations For The Next Century!"

What they are confusing is this:

"Marketing" is the art of getting warm, live, interested bodies you have never met before, sitting in front of you. "Sales" and "Case Presentation" is getting those breathing individuals to buy your services!

A huge difference. For some reason, we have lost sight of this most important fact. Why, you may ask?

Because our industry leaders have no clue about how to market, so they focus all their energies on case presentation and clinical procedures.

Let's face it, case presentation, is a hell of a lot easier than marketing. Since these "guru's" don't know how to help you get pre-qualifed, pre-interested, and motivated patients in the door, they substitute "case presentation" and "office procedures"(management) for "marketing."
Listen:

You can never substitute case presentation or management for marketing!

Never, ever, ever!! If you don't focus all your efforts on measurable, response generating, non-product marketing, you will never see any difference in your practice! You and I both know you can give care to your patients and convince them to choose your services from you when they are in front of you. That is not your problem.

Your problem is getting people to give care to!

2. The so called experts have also mixed up one of the most important functions of human behavior:

Using logical and "intellectual" messages to stimulate responses, instead of emotions and empathy.

Let me ask you a question. What subconscious message is delivered to your prospects when you open up with any service you have to offer as a lead in? I don't care if it's implants, invisalign, braces, or whatever. I also don't care if your recommendation is the greatest idea since the VCR. All you are telling your prospect is:

"I have a service I need to sell you so I can make money."

I know, I know. You don't come off that way to your prospects because you are not "that type of salesperson." You know what? I understand. But, I want you to see things from your prospective patients point of view. From
his vantage point.

Remember, they have no idea who you are. They don't know what you are like. Or how you want to help them. Or how certain products in their situation, can be of immense help. All they see is another service being thrown at them.

And you know what? If you don't use emotion to get them interested, they will never know how good you are, because you will never get a chance to enter into their lives! This brings up the most important point of all:

Nobody buys anything based on "logic." they make 100% of their decisions based on emotions, and rationalize "logically" afterward!!

We are an emotional species. We cannot separate our emotions from our thought processes. We all have feelings about any decision we make.

So why does our profession do the exact opposite?

Because the "guru's", and "professionals" are so convinced their stuff is the best, and since they either have never been in the field, or were in the field a million years ago, they have lost touch with reality. They really think that people should be compelled to buy from you and accept your recommendations based on your credentials, your professional status, and/or products or services alone.

Sorry, fellas. The truth of the matter is that no one chooses a dentist or their services, because of the practice or specific service. Think about it.

ALL THEY ARE BUYING IS YOU!!!

If they like you, they will buy, and it will not matter what you have to sell. You could be superman and work miracles, and they couldn't care less. All they want to buy is you. If you went out tomorrow and changed everything you do, a prospect would still buy from you, if they like you!

Now, follow through with me on this. If all they buy is you in selling situations, why wouldn't the exact same thing hold true for prospecting?

What we are really talking about here is EMPATHY AND COMPASSION.

How much empathy do you demonstrate by extolling the virtues of a product?

There is nothing more seductive than demonstrating your caring and understanding of their life. If people truly believe you empathize with their problems, and that you are not trying to sell them anything, they will respond!

(Yes, of course we are trying to sell them things, but NOT YET! That comes later. First we have to get appointments.)

Am I making any sense?

Touch him. Get into his life. And then he will get into yours!

The Amazing Solution!

Since, how you've been taught to attract implant patients is so terrible, and I have found the hidden magic key that unlocks the door the "denture sufferers" minds, so that they respond to your ads, letters, and postcards.last month I locked myself in my "workshop" and hundreds of hours later I walked out of there with my best work to date.

What Does This Mean?

If you are really serious about making big money in your office by attracting High End Implant Patients through Seminars, Ads, Inserts, and Postcards, then you will find that this course will give you on a silver platter:

Heck, if you get even slightly good at this, you can do 1 seminar a month and have an associate do all the work!

Oh, I almost forgot . Let's say you do a 30 minute seminar for 30 people and 5 choose to get work done with you.
Do you stop marketing to the other 25 people?

Well, most dentists would stop! Big mistake!

In this kit, I have created 5 seminar follow up postcards and letters that will easily get 5-7 more patients out of that group of people.

The reason this works so well, is because neither you or I know when people are READY to buy.

However, when they go from being interested to begin READY, you want to be in their face in an interesting, empathetic building way!

So, all in all, I've give you a way to attract implant patients, generate a to of leads, how to convert them in a low risk, low pressure way, follow up with them until they either buy or die. and how to get FREE patients through publicity and referrals.

Not only did I spend hundreds of hours developing this kit specialized in attracting implants.I tapped into the greatest minds into advertising and unlocked the vaults of money making and patient attraction that I GUARANTEE NOONE in dentistry has a damn clue about.

What's it going to cost you?

Well, it's free if you do something with it, and I'd make a lot more money if I said you can have it all for free, just give me 1 % of your earnings! Then after you make your first million dollars, which you will, send me a check for $10 grand.

But the problem with that is that we are going to sell so many of these kits and it's going to spread like wild fire through the dental community (have you seen the buzz that's going on in "Dental Town" about me?) that I've created specialized licenses for certain zip codes, and quite frankly, I'm not going to sit around for you to make your money before I get mine. That's foolish.

Here's the deal: There's over 31 pre-done Lead Generation, Newspaper Inserts (One Step Marketing), Postcards, FREE SEMINAR follow-up marketing tools have been done for you. They're proven to work, they're cheap, easy and effective at getting you patients who pay, stay, and refer. Either you start following up RIGHT NOW, or you're going to fail!

Now, take a look at what you'll be getting in this new follow-up marketing system that's guaranteed to finally make you the money you want to be making!

12 Different Postcards... 5 for follow up with unconverted leads, 5 follow up postcards for seminar attendees who don't sign up, and 3 postcards for generating referrals. for each of the 3 free reports you already have in your Marketing System! These are one of the cheapest and most effective follow-up strategies to use with your leads and patients ever! (We'll also show you different ways you can use them for follow-up purposes, and how to convert these postcards into even more killer marketing messages and tools!)

24 Different Lead Generating Ads, Postcards, and Inserts. for attracting only high end pre-qualified, pre-interested IMPLANT patients. You might be wondering why you need so many. Well, once an ad runs a few times, it pulls really well, and then fades. Then you run other headlines in the same publications to keep the responses up. For lead generation, the more winners you have, the better!

12 Different One-Page Lead Generation And Follow-Up Inserts... These, by far, are the best tools for attracting more patients and leads than any other method in dentistry today! Yes, these are even more inexpensive tools you can easily use for follow-up! (Plus, we'll show you the unique ways you can use them as flyers, ads in your monthly newsletters, special mailings, and much more... to generate even more leads and patients calling you for appointments!)

2 Updated 2003 Special Reports For Attracting Implant Patients! These Reports can be sent out to people who request information from your ads, inserts, and postcards, or to Free seminar attendees.

I normally charge $250 per custom written postcard... so you're getting 36 of them worth $9,000!
And I typically charge $750 per custom written one page insert... so you're getting 6 of them worth $6,000!
And I usually charge $250 per custom lead generation ad.so you're getting 12 of them worth $1750.00

MORE WAYS TO MAKE AN EASY FORTUNE BY FOLLOWING UP...

You're also going to get the most ultimate, most powerful, most MONEY-MAKING Unique Selling Propositions for FREE, so you can easily use them as follow-up with your prospects and patients.

Let's quickly do the math, and see how much all of this follow-up material is worth!

12 Follow up postcards, reg. sold at $250 each = $9,000 Worth Of Postcards!
2 Special Reports To Educate and pre-sell, reg. sold at 2500 each=$5000
+12 Follow Up one-page inserts, reg. sold at $750 each = $9,000 Worth Of Inserts!
+12 Lead Generation Ads, Inserts reg. sold at $750 = $9,000 Worth Of More Ads!
+12 more Lead Generation Postcards, reg. sold at $450 each = $5,400 Worth Of More Postcards!
= $37,800 WORTH OF FOLLOW-UP MARKETING TOOLS!

EVEN MORE WAYS TO MAKE MONEY

If you're truly serious about making it big-time in this profession, then here's what you need. There are NO excuses left! This crammed full system of incredible Implant Lead Generation, Patient Attraction, Referral , Free Seminar, and follow-up tools, worth over $25,000 of the BEST follow-up tools and strategies. Just one strategy can make you over 80,000+ like it did for Dr. Jacobs.

Now, when I spoke with Jeff Paul about how much he would charge for a tool kit like this, he said between $25,000-$35,000. If you were going to have Gary Halbert or John Carleton (World Famous Copywriters), write all of this for you, they would charge $50,000 upfront, and want 5% royalities.
Dan Kennedy would charge probably between $20-30,000+.and as good as those guys are. They DON'T know the Implant market and what implant patients want like I do.

The bad news is this system isn't cheap, the good news is if you do one darned thing with the kit, you'll make your money back before you even get your credit card statement! In other words, the whole kit, my hundreds of hours of blood, sweat, and tears will be FREE to you!

So, listen closely. for the entire kit "The Advanced Implant Patient Attraction, FREE Seminar, And Follow-Up Tool Kit! How To Make Over 100,000 Extra Over The Next Few Months While Working Less!" with the CD ROM, all the ads, inserts, and postcards, and special reports ready-to-go, and all the little special FREE gifts that I'm going to tell you about in a second.I'm not going to charge you $50,000, or $20,000. The cost to you is a measly $1997.00. (Which you can break up into installments!)

I GUARANTEE You Will Earn $100,000.00 OR It's FREE

Now, if that sounds like a lot of money to you, then I think you need to go start a practice for uninsured low quality patients who suck, because I guarantee this kit will make you an extra $100,000.00 in the next 12 months or else it's FREE. That's right, if it doesn't make you at least $100,000.00 more directly related to the strategies in this kit, then all you have to do is send us a note in 12 months, and say "it didn't work".

We'll refund your credit card, and you get to keep EVERYTHING. All the tools, the free gifts, and whatever else I send you. Heck, you can make $99,999.99 and still send us the note, and we'll refund you the money.
I know most of you aren't thinking that, but what if you could make double or triple this amount. The magic questions!

"How often would you give me $2.00, if I was gonna give you $300 back?" The answer is: "As much as possible."

Well, I'm guaranteeing that you will make much more than that here, but for a limited time only, I'll knock the price down to $997.00. But if you wait, the price will be 1997.00.

Wait there's more!

You will get my 2 latest Audio-tapes "How Making Big $$$ In Dentistry Is Like Shooting Fish In A Barrel!" and Tape 2 is: "The True Art Of Finding A Starving Crowd!"

These two tapes will show you the sure fire way of making huge amounts of money, in less time, while lowering your risk! It will show you the way to succeed and build your dream practice without worrying about failure. If you listen to these two tapes, you will be absolutely unstoppable!

Plus I'm going to throw in some FREE GIFTS:
Free Gift #1: "How To Use Premiums To Give That Extra Incentive To Get More Patients In Your Door And Increase Referrals Exponentially!"
Free Gift #2: 2 Magic Pages That Will Increase The Value of Every Call That Comes Into Your Office!
Free Gift #3: Surprise Bonus Gift! This free gift will reveal. #1 Secret To Success That Failures Have No Clue About!

Here are your 2 options:
OPTION #1: "The Advanced Implant Patient Attraction, FREE Seminar, And Follow-Up Tool Kit! How To Make Over 100,000 Extra Over The Next Few Months While Working Less!" Usually 1997.00.limited time only, Your Price is..$997

OPTION #2: "The Advanced Implant Patient Attraction, FREE Seminar, And Follow-Up Tool Kit! How To Make Over 100,000 Extra Over The Next Few Months While Working Less!" PLUS Exclusive Rights To 3 Local Zip Codes. PLUS Ed will spend an hour with you on the phone customizing all the full page inserts, and the 2 special reports, and 2 follow up postcards for your office. This would normally cost you $20,000.limited time only . Your Price is.$6997.00

(For me to customize this Implant Campaign for you, you will need to qualify to become a client. I don't work with just anyone. All you need to do is fill out the Acceptance Form and I will send you the qualification form)

Since we're not horsing around here, this system is 100% Unconditionally Guaranteed For 1 Full Year, and if you can't attribute at least $100,000 from this course, just let us know, and we'll refund your money, plus you get to keep all your marketing materials. This is your opportunity to actually DO what WORKS, and it's ALL DONE FOR YOU. You can become one of the few RICH AND FAMOUS that exist in this industry if you simply implement these tools, and follow up with all the leads that come begging you for care, or you can be broke and miserable if you make excuses for not doing it. The choice is yours.
Stop what you are doing right now and call us at 1-866-723-0420!

Thanks, and I hope you are DEAD SERIOUS about being successful, and do what it takes NOW!

Ed O'Keefe, President- Dentist Profits, Inc

PS. No matter what package you choose, if you just did one strategy within the first week of getting this course, you will have paid for your entire investment!

***The Doctor's name was changed due to too many people calling him and asking him questions.****